Portfolio – Clark Herman

Doctor Discussion Guide: Atopic Dermatitis

Wrote this doctor discussion guide for patients/caregivers managing atopic dermatitis. Client: LEO Pharma.

Web Copy: Global Disease Awareness

Wrote copy for LEO Pharma's global campaign to spread awareness around atopic dermatitis.

Content Strategy: Client Consult

Audited a client's content and competitors and created a one-year content plan.

Social Copy: Moderna and Janssen

Twitter copy in different disease areas for two pharma clients.

Competitive Audit: Health Benefits

Conducted competitive messaging/content audit for a client in the employee wellness space.

Email: Diversity in Clinical Trials

Internal email showcasing talent of the diversity in clinical trials team at Janssen.

Social Ads/Email: Oncology SaaS

Wrote out a series of social ads in tandem with an email campaign for multi-channel engagement

Client Messaging/Positioning: Employee Wellness

Crafted positioning statements for a client in the employee wellness technology space seeking to differentiate against competition.

Case Study: Solving Complexity with Integration

Utilized SME interviews and webinar content to write and edit this case study. This paper details the benefits that a pharma company had in integrating clinical data capture with clinical supply and randomization SaaS platforms to ensure ease of use.

Various Samples: Suvoda

Here are various samples I've done with Suvoda including slide decks, web copy, whitepapers, and more.

Article: Adherence’s New Players (print)

I interviewed multiple key opinion leaders in the drug adherence space to speak to innovations in getting people to take their medication on time.

Article: Speech Biomarkers

Wrote article for Janssen's Clinical Innovation team who are using speech biomarkers in Alzheimer's clinical trials

Acceptance Speech: Moderna

Wrote an acceptance speech for Moderna's SPIKEVAX at the biannual Prix Galien Awards.

Article: How to overcome the gaps in behavioral health

Ghostwrote this article for Dr. Michael Consuelos on issues related to mental health access and how technology can address them. Successfully placed the article on KevinMD, a leading publication that lends voice to physicians and other health care professionals.

Article: 3 Main Activities of Target Marketing

1800 word SEO-optimized article. Third result on Google.

Article: How to Calculate KPI

1800 word SEO-optimized article. Fifth result on Google.

Copy: College Admissions Content

I rewrote the College's admissions content for prospective students so as to more easily sort them into processes based on student types (international, transfer, and so on). My copy made the process easy to understand and increased applications.

Article: Content Repurposing

Wrote this article for healthcare audiences on content repurposing

Article: Who Lost Syria? (print)

At the beginning of the Syrian conflict, I called numerous pharma companies to see why they were pulling out of the region. This article is the result of my digging.

PharmExec Blog

While at Pharmaceutical Executive, I wrote articles about complex issues in the industry related to regulation, intellectual property, patient advocacy and clinical trial results. I secured the 'Most Read' title for our blog in 2012.

Whitepaper: Optimizing IRT for Clinical Supply Management

Wrote and edited this whitepaper based on transcribing a webinar between two SMEs in clinical trial management software.

Email: NeuroFlow

Wrote a series of emails to get physicians to sign up for a webinar.

Copy: Lime Cellular

At a time when SMS marketing was the hot new trend, Lime Cellular was constantly adding features. Through audience and competitor research I established an authoritative brand voice and compelling copy to increase product sales.

Ad: Quantum Mini

Wrote the copy and designed the ad using Adobe Illustrator and Photoshop, successfully placing it in Underground Construction Magazine.

Video: Quantum Mini

In addition to writing the script, I shot and edited this promotional video for the launch of US Radar's dual-frequency concrete scanner.

Copy/Content: US Radar

In migrating US Radar's content to WordPress, I wrote new copy and optimized all content for SEO purposes. My work gained the site ample search traffic for significant keywords such as ‘ground penetrating radar’.

Pear Trade Collateral

Wrote a tagline and accompanying copy for trade show collateral for Pear's digital therapeutics

Brochure: Q5C

Designed and wrote copy for numerous brochures detailing the technical features of US Radar's subsurface imaging systems.

Logos I’ve Designed

I love to design icons and logos using Adobe Illustrator.

Articles: Johnson & Johnson

While at Johnson & Johnson, I wrote a number of articles on initiatives in its Supply Chain division. Here are a select few.

Copy: Bilin Studio

I wrote the landing page copy and slogan to help educate and quickly convert parents to sign their children up for classes combining art and language learning.

Email: Credo Week

I wrote a series of emails designed to encourage Johnson & Johnson employees to participate in the annual 'Credo Collaboration Month' aimed at envisioning ways to enact the company's signature manifesto.

Business Plan: Archetype Endeavors

Helped a machine learning investment company Archetype Endeavors secure $3 million in seed funding by writing its business plan, executive summary and prospecting emails. I shaped the brand's mission and honed its founders' pitch to investors.

Infographics

Infographics made on Canva and Adobe Illustrator.

Copy: AB&M Logistics

Wrote the copy for the home page and tagline "When the freight can't wait!". Additional copy for supporting pages. DID NOT lay out the copy- there are some issues with that.

College Site Design Audit

Audited popular college websites to create a presentation on UX/UI suggestions to the Community College of Philadelphia's website, presented to their redesign committee.